About Us
At Wildflower, we believe that fashion is more than just clothing – it's a powerful form of self-expression that helps women tell their unique stories. Founded in the fall of 2023 by friends Michelle and Lauren, Wildflower was born from a shared vision of creating more than just a clothing boutique. It's a sanctuary where women can find strength, support, and style as they navigate life's beautiful moments and challenging storms
Our mission is to empower women to express their individuality through curated fashion choices while fostering a sense of community and celebrating every woman's story.At Wildflower, we curate our customers' shopping experience to be personal and uplifting, offering fashionable clothing and accessories at affordable prices. Our goal is to help women tell their stories through fashion and build a community of confident, supportive individuals.
In the summer of 2024, Lauren stepped away to focus on her family, with Michelle taking the helm to continue growing the brand and honoring the women we serve. This transition reflects the very essence of Wildflower – recognizing and supporting women through life's changes and challenges.Wildflower is more than just a boutique; it's a testament to the power of women supporting women. We're committed to giving back to our community, with a focus on philanthropy for women's causes in the Triangle area. We're proud to partner with organizations like Models for Charity, a nonprofit founded by Michelle in 2009, which aligns perfectly with our mission of empowerment and community support.
As you browse our carefully curated collection, we invite you to ask yourself: "What story do you want to tell today with your style?" At Wildflower, we're here to help you find the perfect pieces to express yourself, celebrate your journey, and connect with a community of amazing women.Join us at Wildflower, where every woman's story is honored, celebrated, and beautifully dressed.